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ABTO Guide

Dashboard guide

Success metrics

Define what counts as success as a single number.

Success metrics is the stop you make before an experiment starts. ABTO measures cost and speed on its own, but success differs by product and use case, so you decide here what counts as success. Without that bar, Compare has no way to tell you which variant did better.

AreaWhat you see
Metric listThe metrics defined here, one of them marked Primary
Metric editorChoose the form, ratio or value, then pick the events or write the formula. Edits save automatically
Event table at the bottomEvents sent by the client SDK appear automatically. Each shows its occurrence rate for the period and the metrics that use it

If an event you want is missing from that table, your site or app is not sending it yet. One line, abto.capture('summary_copied'), and it appears from the next occurrence.

FormWhat it measuresExample
RatioThe share of people who received an AI call and did the target behavior. Pick up to five events and weight themSummary success rate = purchase 70% + summary_copied 30%
ValueOne number tying together call-side figures and numbers you send on events through a formulaRevenue per AI dollar = sum of purchase value ÷ sum of call cost

A ratio counts people, not calls, so it always stays between 0 and 100%. The call-side figures available to a value are cost, tokens, latency, and call count, aggregated as sums, averages, or percentiles alongside the numbers you send on events. A value metric like “revenue per AI dollar” answers “is the AI paying for itself” directly.

Mark one metric as Primary. The first metric becomes Primary automatically. The Primary metric feeds the Overview summary numbers and chart, and becomes the default basis on Compare. To prevent deleting it by accident, the Primary metric cannot be deleted.

Define success not by whether the response merely looked good, but by what users did after receiving it: saving, purchasing, sharing. Including one behavior close to the feature speeds up the verdict: for review summaries, copying the summary reacts to changes faster than a final purchase. Start simple with a one-event ratio metric, and evolve it into a weighted blend as you operate.

With one metric in place, you are ready to screen candidates in Testing.